Using a ‘Pop Idol’ style song contest, this project challenged Cameroon’s vibrant young population to write and perform environmentally-themed songs.

Nearly 200 people auditioned, from which 10 finalists were invited to a weeklong boot camp. Here they learned about the environmental challenges facing the country and received vocal training and support composing their songs. As they drove to the grand finale, which was held at a major stadium, finalists stopped in communities to sing their songs and discuss environmental issues.

The top three performers received funds to further strengthen their musical messages. The overall winner used her prize to collaborate with some of the country’s top urban musical artists on a song about the importance of adopting a sustainable lifestyle. One runner up used his funds to help 10 aspiring musicians launch their sustainable music careers, while the other helped street children learn how to turn environmental cleanliness into a stable living.