Brazil’s middle class is growing fast. While any increase in quality of life is good news, such development must be sustainable. This means balancing new consumer demands with protecting natural resources and mitigating climate change.

With a belief that change starts with youth, this project provided educators with the training, resources, and confidence needed to teach their students healthy and sustainable habits. It did this through a combination of lectures, an on-line training course, awareness-raising activities, and in-person consultations. The online course, which can be completed using a mobile phone, was particularly effective. Although originally geared for students aged 7 to 12, it can be easily scaled up for advanced grade levels.   

The project provided training to 1.817 educators from 414 schools located across five geographic regions. More importantly, however, are the hundreds of thousands of students who are now empowered to be sustainable consumers.